Its exciting for me because I’ve already been working to make some unique FourSquare / GoWalla / “Facebook Places” a CORE of my “Location-based Social Media” strategy (for all my rock venue clients) going forward – but still Bob takes it one step further (as always), who will be the first one to act – not that it means they will win the biggest, BUT they’ll have the biggest shot. Anyways, we will get there, I guarantee, but its amazing at how much of the industry still doesn’t “get it”… (at all)

I’ll make this simple.  Live Nation should have an app.  AEG too.  The big indie concert promoters, JAM and IMP, also.

You download it and you find out which of your friends are going to the gig.  And once you get to the gig, it shows you which friends are there, and where they’re located in the venue.

It gets even better.  Your app is your ticket.  Yes, you use your smartphone to get in.  And if you want to resell that ticket, you do it through the promoter’s Website, like they do in sports.

And when you go to the show, when you earn your achievement, you unlock your badge and it’s instantly pushed to Facebook so all your friends can see.  And a status update is pushed to Twitter.  Sure, you can turn these features off, but who’d want to?

Go to five concerts and you unlock a special ConcertGoer badge.  Go to five concerts of the same act and you unlock a SuperFan button.  Hell, there can be competition online as to who is the biggest fan of GaGa, Phish, DMB, EVERYBODY!  Who’s gone to the most shows!

And each band can have its own badge.  Possibly created by Shepard Fairey or another hip designer.  So you can accumulate a plethora of them to display on your Facebook page.  But the only way you can unlock the badge is by buying something.  Oh, you don’t have to buy anything, but you want to, to celebrate and demonstrate your fandom!

From the latest Lefsetz Letter – Read the whole thing here.

Stuff like this should make luddite promoters punch themselves in the face… If you’re ALREADY behind on social media for your shows, venue, or brand – than you need to catch up fast…